Meet MAXX: PDQ's intelligence engine.
We've been using it internally for 6 months, and now it's yours.
MAXX does one thing exceptionally well: It tells you why performance changed and what to test next.
No more vague best practices, spreadsheets, or guesswork.
MAXX turns raw checkout data into clear answers: flagging conversion gaps, benchmarking results, and showing you the exact SQL and source tables behind every insight.
It's not a tool you add on.
It's the brain that powers our checkout and delivery optimization strategies and tools. MAXX already knows your setup- your features, segments, past A/B tests, and checkout patterns. It replaces analyst-dependent workflows with intelligence built specifically for ecommerce.
MAXX operates at 4 levels:
Descriptive: What happened?
Diagnostic: Why did it happen?
Predictive: What's coming next?
Prescriptive: What should you do about it?
MAXX is the intelligence engine behind every PDQ decision today and the cornerstone of what PDQ will become next. And it gets smarter every week through anonymized learning.
How to use it? Just ask.
MAXX understands natural language. Type your question, it figures out the rest.
Try things like:
"Why did conversion drop last week?"
"Compare mobile vs. desktop checkout performance"
"Where are people in Missouri abandoning in the shipping step?"
"What A/B tests should I run based on past winners?"
MAXX pulls the right metrics, explains the answer, shows the SQL, and links to sources. Then you act.
Every question makes it smarter.