Our recently added Checkout Analytics Dashboard in PDQ gives you real-time insights into your checkout process. This powerful tool empowers you to monitor A/B test performance, make data-driven decisions, and optimize your online store’s performance. Here’s a step-by-step guide on accessing and reviewing the Analytics page.
Accessing the Analytics Dashboard
Start by logging in
Start by logging into your PDQ store. On the left-side menu, you’ll now find a new tab labeled “Analytics Dashboard”.
2. In the side menu, click Analytics Dashboard:
There you'll see data about your checkout-to-delivery performance
Analyzing Checkout Metrics
Select a time frame:
Enter a start and end date in the top left to view the data from that period.
2. Explore key metrics:
The Analytics page has many metrics, including:
Total Checkout Conversion
Average Order Value
Average Shipping Revenue
Number of Orders
3. Compare customer segments:
You can compare segments, for example: returning customers versus first-time buyers, and you can then analyze the number of orders versus abandoned carts among other stats.
4. Review shipping method insights:
You can look at the percentage of total orders based on shipping methods to glean valuable information on user preferences.
A/B Testing Comparison
Evaluate A/B test performance:
If you’re running an A/B test, easily compare the performance of variant A against B.
Metrics for A/B testing:
Evaluate checking conversion, number of checkouts, number of orders, average shipping revenue, and average order value for each variant.
Customer Type and Delivery Method Analysis
Compare Customer Types:
Understand how first-time customers perform compared to returning customers, based on the chosen delivery method.
Track Changes Over Time:
Keep a close eye on checkout conversion changes over time, especially during ongoing A/B tests.
Advanced Filters for Deeper Insights
Using filters:
You can use different filters to narrow your focus:
Filter by customer type (first-timers, returning customers, or both)
Filter by specific delivery methods
Filter by A/B testing variants
Filter by countries
Custom Reports:
Generate reports tailored to your specific needs, focusing on the metrics that matter most to your business.
In conclusion, the Checkout Analytics Dashboard is a powerful tool to make informed decisions, optimize your checkout process, and enhance the overall shopping experience for your customers. And stay tuned as we'll be enriching it regularly.
Happy analyzing, and don't hesitate to reach out to support@prettydamnquick.com with any questions or requests.