MAXX Chat can answer a wide range of questions about your checkout performance, customer behavior, shipping strategy, and more. This article covers the main categories of questions you can ask, with real examples to get you started.
The key principle: if you can describe what you want to know, MAXX Chat can answer it. You don't need any special syntax or commands, just ask in plain English.
Performance diagnostics
Use MAXX Chat to understand what's happening with your checkout performance and why.
Example questions:
"Why did my checkout conversion drop yesterday?"
"Show me conversion trends by hour of day."
"What's driving my recent performance changes: is it seasonal, operational, or customer behavior shifts?"
"What drove yesterday's conversion spike?"
"Compare mobile vs. desktop checkout performance"
"Where are people in Missouri abandoning in the shipping step?"
"What A/B tests should I run based on past winners?"
MAXX Chat will identify the root cause, show supporting data, and point you toward the right fix.
Coupon and discount analysis
Understand how your coupons and discount codes are actually performing — analysis that isn't available in standard Shopify reporting.
Example questions:
"Which coupon code generates the most checkout traffic?"
"What's the checkout conversion rate for each of my active coupons?"
"What's my coupon code ROI by segment?"
"Are any of my coupons leaking margin?"
MAXX Chat calculates checkout conversion rate per coupon, ranks performance by impact, and flags issues like coupon leakage, where discount codes reduce your margins more than they should.
Shipping and free shipping threshold analysis
Detect shipping leakage, evaluate your free shipping strategy, and understand how delivery options affect conversion.
Example questions:
"How many orders got free shipping below my free shipping threshold?"
"Should I adjust my free shipping threshold, and if so, to what amount?"
"How does my shipping cost compare to other brands in my vertical?"
"Which shipping option is hurting conversion the most?"
"Show me delivery promise accuracy this month."
MAXX Chat detects orders receiving free shipping below your threshold, identifies root causes (like coupon logic errors), and quantifies the margin loss so you can take action.
Customer segment analysis
Discover which customer segments are over- or under-performing, and find opportunities to grow revenue.
Example questions:
"Which customer segments have the highest AOV?"
"Find segments with meaningful volume and room for improvement."
"Compare first-time vs. repeat customer behavior."
"Which segments are underperforming and represent the biggest opportunity?"
MAXX Chat ranks customer segments by opportunity, surfaces conversion rate gaps, and recommends targeted optimizations with estimated revenue impact.
Industry benchmarking
See how your performance stacks up against similar brands, powered by aggregated, anonymized data from PDQ's network of 500+ ecommerce brands.
Example questions:
"How does my AOV compare to other cosmetics brands?"
"Am I competitive on delivery speed in my category?"
"What's my shipping revenue vs. similar brands?"
"How does my free shipping threshold compare to the industry average?"
Benchmarks can be filtered by vertical, revenue size, and geography — so you're always comparing against relevant peers.
A/B testing and optimization planning
Get data-driven recommendations for what to test next and how to prioritize your optimization efforts.
Example questions:
"What should I A/B test next to increase AOV?"
"What's my biggest conversion opportunity right now?"
"Where am I leaving money on the table?"
"What optimization strategies should I prioritize based on my data patterns?"
"Recommend A/B tests to reduce shipping costs."
MAXX Chat provides prioritized experiment recommendations with expected lift, implementation complexity, and statistical significance requirements.
Multi-dimensional analysis
You can combine multiple dimensions in a single question. MAXX Chat can analyze by segment, time period, geography, device type, customer type, product category, or any combination.
Example questions:
"How does my checkout performance vary by cart value, shipping method, and day of week?"
"Why are first-time mobile shoppers converting 23% lower than repeat customers?"
"Compare checkout conversion for above vs. below free shipping threshold by customer type."
Tips for asking great questions
Be specific. Instead of "How are sales?", try "What were my top 5 performing coupon codes by checkout conversion rate last month?"
Include a time frame. Adding "this week," "last 30 days," or "yesterday" helps MAXX Chat return the most relevant data.
Ask follow-up questions. MAXX Chat keeps context within your conversation, so you can drill deeper: "Now break that down by device type."
Ask for recommendations. Don't just ask what happened- ask what you should do about it.
📝 Note: MAXX Chat provides insights based on your PDQ and Shopify checkout data. For critical business decisions, we recommend validating key findings with your team.