MAXX Chat can answer a wide range of questions about your checkout performance, customer behaviour, shipping strategy, and more. The key principle: if you can describe what you want to know, MAXX Chat can answer it - no special syntax or commands, just plain English.
Performance diagnostics
Understand what's happening with your checkout performance and why.
"Why did my checkout conversion drop yesterday?"
"Show me conversion trends by hour of day."
"What's driving my recent performance changes - seasonal, operational, or customer behaviour?"
"What drove yesterday's conversion spike?"
"Compare mobile vs. desktop checkout performance."
"Where are people in Missouri abandoning in the shipping step?"
"What A/B tests should I run based on past winners?"
MAXX Chat identifies the root cause, shows supporting data, and points you toward the fix.
Coupon and discount analysis
Understand how your coupons actually perform - analysis that isn't available in standard Shopify reporting.
"Which coupon code generates the most checkout traffic?"
"What's the checkout conversion rate for each of my active coupons?"
"What's my coupon code ROI by segment?"
"Are any of my coupons leaking margin?"
MAXX Chat calculates checkout conversion per coupon, ranks performance by impact, and flags issues like coupon leakage - where codes reduce margin more than they should.
Shipping and free-shipping-threshold analysis
Detect shipping leakage, evaluate your free-shipping strategy, and see how delivery options affect conversion.
"How many orders got free shipping below my free shipping threshold?"
"Should I adjust my free shipping threshold, and to what amount?"
"How does my shipping cost compare to other brands in my vertical?"
"Which shipping option is hurting conversion the most?"
"Show me delivery promise accuracy this month."
MAXX Chat detects orders getting free shipping below your threshold, identifies root causes (like coupon-logic errors), and quantifies the margin loss so you can act.
Customer segment analysis
Find which segments over- or under-perform, and where the revenue opportunities are.
"Which customer segments have the highest AOV?"
"Find segments with meaningful volume and room for improvement."
"Compare first-time vs. repeat customer behaviour."
"Which segments are underperforming and represent the biggest opportunity?"
MAXX Chat ranks segments by opportunity, surfaces conversion gaps, and recommends targeted optimizations with estimated revenue impact.
Industry benchmarking
See how you stack up against similar brands, powered by aggregated, anonymized data from PDQ's network of 500+ ecommerce brands.
"How does my AOV compare to other cosmetics brands?"
"Am I competitive on delivery speed in my category?"
"What's my shipping revenue vs. similar brands?"
"How does my free shipping threshold compare to the industry average?"
Benchmarks can be filtered by vertical, revenue size, and geography. Benchmarking is most reliable with 60+ days of data.
A/B testing and optimization planning
Get data-driven recommendations for what to test next and how to prioritize.
"What should I A/B test next to increase AOV?"
"What's my biggest conversion opportunity right now?"
"Where am I leaving money on the table?"
"What optimization strategies should I prioritize based on my data patterns?"
"Recommend A/B tests to reduce shipping costs."
MAXX Chat provides prioritized recommendations with expected lift, implementation complexity, and the statistical-significance requirements to validate them.
Multi-dimensional analysis
Combine multiple dimensions in one question - segment, time period, geography, device, customer type, product category, or any mix.
"How does my checkout performance vary by cart value, shipping method, and day of week?"
"Why are first-time mobile shoppers converting 23% lower than repeat customers?"
"Compare checkout conversion for above vs. below free shipping threshold by customer type."
Tips for asking great questions
Be specific. Instead of "How are sales?", try "What were my top 5 coupon codes by checkout conversion rate last month?"
Include a time frame. "This week," "last 30 days," or "yesterday" returns the most relevant data.
Ask follow-ups. MAXX Chat keeps context within a conversation - "Now break that down by device type."
Ask for recommendations. Don't just ask what happened - ask what to do about it.
📝 Note: MAXX Chat provides insights based on your PDQ and Shopify checkout data. For critical business decisions, validate key findings with your team.