What is MAXX Chat?
MAXX Chat is your AI-powered checkout intelligence co-pilot inside PrettyDamnQuick. Ask questions about your ecommerce performance in plain English and get instant, data-backed answers - no dashboards to dig through, no SQL, no analyst needed. Think of it as a senior checkout-optimization analyst available 24/7 for questions about your store's performance, customer behaviour, and shipping economics.
MAXX Chat is included with PDQ. Some advanced capabilities - scheduled MAXX Digests and chart/CSV tools - may need to be enabled for your store; ask your CSM if you don't see them.
Before you begin
To get the most out of MAXX Chat, make sure you have:
An active PDQ account connected to your Shopify store
At least 7 days of checkout data in PDQ (30+ days recommended for best results)
💡 Tip: MAXX Chat works best with 30+ days of checkout data. If you've just connected your store, give it a few weeks to build enough data for detailed insights and accurate benchmarking.
How to access MAXX Chat
Log in to your PDQ Dashboard.
Click the MAXX Chat icon in the navigation panel - the chat interface opens on the right of your screen.
Type your question in the message box at the bottom.
Press Enter or click send. MAXX Chat analyses your data and returns a detailed answer within seconds.
That's it - no setup, no configuration, no training needed. Just ask.
Your first questions to try
MAXX understands natural language - type your question and it figures out the rest.
Quick performance overview: "How is my checkout performing this week compared to last week?"
Coupon performance: "Which coupon code generates the most checkout traffic?"
Spot a revenue opportunity: "Where am I leaving money on the table right now?"
Industry comparison: "How does my AOV compare to other brands in my category?"
Each response includes the data behind the answer, the logic MAXX Chat used, and actionable next steps.
Understanding MAXX Chat responses
Every response is designed to be transparent and actionable:
Data-backed answers. MAXX Chat pulls from your live checkout data - every number is based on real performance, not estimates.
Source transparency. You can see the data sources and logic behind each answer; MAXX Chat shows its work so you can verify and trust the results.
Actionable recommendations. Most responses include specific next steps - an A/B test to run, a segment to target, a configuration to change — often with an estimated revenue impact.
Industry benchmarks. Where relevant, MAXX Chat compares your metrics against aggregated, anonymized data from PDQ's network of 500+ ecommerce brands, filtered by your vertical and revenue size.
💡 Tip: If a response isn't quite what you expected, rephrase or add detail. Instead of "How are conversions?", try "What is my checkout conversion rate for first-time mobile shoppers this week vs. last week?"
What's next?
What can I ask MAXX Chat? - the full range of questions and use cases
How to best use MAXX Chat - tips and best practices for the best answers
The Strategy Library - 150+ checkout-optimization strategies matched to your store
MAXX Digest - automated performance summaries delivered to your inbox on a schedule