What is MAXX Chat?
MAXX Chat is your AI-powered checkout intelligence co-pilot inside PrettyDamnQuick. It lets you ask questions about your ecommerce performance in plain English and get instant, data-backed answers.
No dashboards to dig through, no SQL required, no analysts needed.
Think of it as having a senior checkout optimization analyst available 24/7, ready to answer any question about your store's performance, customer behavior, shipping economics, and more. Like an AI CRO.
MAXX Chat is included with all PDQ plans at no additional cost.
Before you begin
To get the most out of MAXX Chat, make sure you have the following in place:
An active PDQ account connected to your Shopify store
At least 7 days of checkout data in PDQ (30+ days is recommended for best results)
💡 Tip: MAXX Chat works best with 30 or more days of checkout data. If you've just connected your store, give it a few weeks to build up enough data for detailed insights and accurate benchmarking.
How to access MAXX Chat
Log in to your PDQ Dashboard
Click the MAXX Chat icon in the navigation panel. The chat interface will open on the right side of your screen.
Type your question in the message box at the bottom of the chat window.
Press Enter or click the send button. MAXX Chat will analyze your data and return a detailed response within seconds.
That's it. No setup, no configuration, no training needed. Just ask.
Your first questions to try
Not sure where to start?
Try one of these questions to see MAXX Chat in action:
MAXX understands natural language. Type your question, it figures out the rest.
Get a quick performance overview:
"How is my checkout performing this week compared to last week?"Check your coupon performance:
"Which coupon code generates the most checkout traffic?"Spot a revenue opportunity:
"Where am I leaving money on the table right now?"See how you compare to your industry:
"How does my AOV compare to other brands in my category?"
Each response will include the data behind the answer, the logic MAXX Chat used, and actionable next steps you can take.
Understanding MAXX Chat responses
Every MAXX Chat response is designed to be transparent and actionable. Here's what to expect:
Data-backed answers. MAXX Chat pulls from your live checkout data, so every number is based on real performance — not estimates or projections.
Source transparency. You can see the data sources and logic behind each answer. MAXX Chat shows its work so you can verify and trust the results.
Actionable recommendations. Most responses include specific next steps — like A/B tests to run, segments to target, or configuration changes to make — along with estimated revenue impact.
Industry benchmarks. Where relevant, MAXX Chat compares your metrics against aggregated, anonymized data from PDQ's network of 500+ ecommerce brands, filtered by your vertical and revenue size.
💡 Tip: If a response isn't quite what you expected, try rephrasing your question or adding more detail. For example, instead of "How are conversions?", try "What is my checkout conversion rate for first-time mobile shoppers this week vs. last week?"
What's next?
Now that you're up and running, explore these resources to get even more from MAXX Chat:
What can I ask MAXX Chat? See the full range of questions and use cases
How to best use MAXX Chat. Tips and best practices for getting the best answers
How do I schedule MAXX Chat results? — Set up automatic insights delivered to your inbox
What is the Strategy Library? Discover 200+ checkout optimization strategies powered by MAXX
What is MAXX Digest? Learn about automated performance summaries
Frequently asked questions
Do I need any technical skills to use MAXX Chat? No. MAXX Chat is designed for anyone on your team. Just type your question in plain English — the same way you'd ask a colleague.
Is MAXX Chat an extra cost? No. MAXX Chat is included with all PDQ plans. Enterprise add-ons (like unlimited queries, API access, and custom benchmark cohorts) are available for larger teams.
Is my data secure? Yes. Your data is encrypted at rest and in transit, and it is never used to train models for other customers. You maintain full control over data retention and deletion.
What if MAXX Chat gives an incorrect answer? MAXX Chat shows the data and logic behind every response, so you can verify the results. If something looks off, use the feedback button to flag it, this helps PDQ's team improve the model continuously.