What Is the Strategy Library?
Your catalog of proven checkout optimization strategies
The Strategy Library is a MAXX-powered feature in PDQ that gives you access to a curated catalog of 200+ checkout optimization strategies, all matched to your store's specific data, signals, and performance gaps.
Instead of guessing what to test or optimize next, the Strategy Library shows you what's most likely to move the needle for your business, based on proven patterns across PDQ's network of 500+ ecommerce brands.
How the Strategy Library works
The Strategy Library combines PDQ's catalog of optimization strategies with MAXX intelligence to recommend what's most relevant to your store right now.
Here's what happens:
MAXX analyzes your store's data: including checkout conversion, shipping economics, customer segments, coupon performance, and current A/B test results.
It matches your data signals to strategies from the catalog that are most likely to improve your key metrics.
It ranks the recommendations by estimated impact, so you know where to focus first.
You review and deploy: each strategy includes a clear description, expected outcome, and implementation guidance.
The result is a prioritized, data-informed optimization roadmap tailored to your store.
What kinds of strategies are included?
The Strategy Library covers the full range of checkout optimization tactics, organized by goal and area of impact. Strategies span areas like:
Conversion optimization: Reduce abandonment at key checkout stages through layout, messaging, and UX changes
Free shipping threshold optimization: Adjust thresholds based on cart value clustering and segment-level price sensitivity
Delivery promise strategy: Test how different shipping speed displays affect conversion and AOV
Coupon and discount strategy: Improve coupon targeting, reduce leakage, and maximize discount ROI
Upsell and AOV growth: Increase average order value through checkout extensions, bundling, and cross-sell tactics
Segment-specific optimization: Tailor checkout experiences for first-time vs. returning shoppers, mobile vs. desktop users, and more
Each strategy is based on real performance data and proven results from the PDQ ecosystem, not generic advice.
📝 Note: The Strategy Library contains hundreds of strategies and is continuously updated as new optimization patterns emerge from PDQ's customer base.
How strategies are matched to your store
The Strategy Library doesn't just show you a list of 200+ strategies and leave you to figure it out. MAXX intelligence actively matches strategies to your store based on:
Your current performance data. MAXX identifies where your store's metrics fall relative to benchmarks and where the biggest gaps exist.
Your KPI priorities. Whether you're focused on increasing conversion rate, growing AOV, reducing shipping costs, or improving margins, the recommendations align with your goals.
Your store's specific signals. MAXX factors in things like your free shipping threshold, coupon usage patterns, segment behavior, and active experiments to recommend strategies that fit your current situation.
Estimated impact. Each recommended strategy includes an estimated revenue or margin impact, so you can prioritize based on expected return.
How to use the Strategy Library
Open the Strategy Library from your PDQ Dashboard.
Review your recommended strategies. These are ranked by relevance and estimated impact for your store.
Explore strategy details. Click into any strategy to see a full description, the data signals that triggered the recommendation, and implementation guidance.
Deploy or plan a test. Many strategies can be implemented directly through PDQ's A/B testing and checkout configuration tools. Others include guidance on how to set up the optimization manually.
💡 Tip: Use MAXX Chat alongside the Strategy Library for even deeper insights. Try asking: "What optimization strategies should I prioritize based on my data patterns?"
MAXX Chat will return a ranked shortlist from the Strategy Library matched to your specific signals and KPI gaps.
Frequently asked questions
Do I need to set up anything to use the Strategy Library? No special setup is required. As long as your PDQ account is connected to your Shopify store and has checkout data, the Strategy Library will generate recommendations based on your performance.
How often are strategy recommendations updated? Strategy recommendations update as your store data changes. As MAXX Chat processes new checkout data, the relevance and ranking of strategies adjust automatically.
Can I suggest a strategy or provide feedback? Yes. If you have an idea for an optimization strategy or feedback on an existing recommendation, reach out to your PDQ account team or use the feedback option within the Strategy Library.
Are all strategies relevant to every store? No, and that's the point. MAXX intelligence filters and ranks strategies based on your specific data, so you only see what's relevant to your store. You can browse the full catalog if you'd like, but the recommended view is the fastest path to impact.