What is the Strategy Library?
The Strategy Library is a MAXX-powered feature in PDQ that gives you a curated catalogue of 150+ checkout-optimization strategies, all matched to your store's specific data, signals, and performance gaps. Instead of guessing what to test next, it shows you what's most likely to move the needle for your business - based on proven patterns across PDQ's network of 500+ ecommerce brands.
How the Strategy Library works
It combines PDQ's catalogue of strategies with MAXX intelligence to recommend what's most relevant to your store right now:
MAXX analyses your data - checkout conversion, shipping economics, customer segments, coupon performance, and current A/B test results.
It matches your signals to the strategies most likely to improve your key metrics.
It ranks recommendations by estimated impact, so you know where to focus first.
You review and deploy - each strategy includes a clear description, expected outcome, and implementation guidance.
The result is a prioritized, data-informed optimization roadmap tailored to your store.
What kinds of strategies are included?
The Library spans the full range of checkout-optimization tactics, organized by goal:
Conversion optimization - reduce abandonment at key stages via layout, messaging, and UX changes.
Free-shipping-threshold optimization - adjust thresholds based on cart-value clustering and segment price sensitivity.
Delivery-promise strategy - test how different shipping-speed displays affect conversion and AOV.
Coupon and discount strategy - improve targeting, reduce leakage, and maximize discount ROI.
Upsell and AOV growth - increase order value with checkout extensions, bundling, and cross-sell.
Segment-specific optimization - tailor the experience for first-time vs. returning, mobile vs. desktop, and more.
Each strategy is based on real performance data and proven results from the PDQ ecosystem - not generic advice.
📝 Note: The Library holds hundreds of strategies and is continuously updated as new optimization patterns emerge across PDQ's customer base.
How strategies are matched to your store
MAXX actively matches strategies to your store based on:
Your current performance data - where your metrics fall vs. benchmarks and where the biggest gaps are.
Your KPI priorities - conversion, AOV, shipping cost, or margin - recommendations align to your goals.
Your store's specific signals - free-shipping threshold, coupon patterns, segment behaviour, and active experiments.
Estimated impact - each recommendation includes an estimated revenue or margin impact so you can prioritize by expected return.
How to use the Strategy Library
Open the Strategy Library from your PDQ Dashboard.
Review your recommended strategies, ranked by relevance and estimated impact.
3. Click into any strategy to see the full description, the data signals that triggered it, and implementation guidance.
4. Deploy or plan a test - many strategies can be implemented directly through PDQ's A/B testing and checkout tools; others include manual setup guidance.
💡 Tip: Use MAXX Chat alongside the Library - ask "What optimization strategies should I prioritize based on my data patterns?" and MAXX returns a ranked shortlist matched to your signals and KPI gaps.
(This is the same catalogue surfaced in the platform's Strategies area. Common questions about setup, updates, and feedback are answered in our FAQ section.)