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Integrating Triple Whale with PDQ

Share cost data both ways for accurate profitability reporting

Triple Whale is an ecommerce analytics and attribution platform. Connecting it with PDQ lets you:

  • Pull ROAS, CAC, and profitability metrics into PDQ - so your PDQ reporting reflects true profit, not just revenue.

  • Send PDQ shipping costs to Triple Whale - so Triple Whale's Net Profit calculations include what it actually cost you to ship.

Step 1 - Connect in PDQ

Settings → IntegrationsTriple WhaleConnect → authorize/enter the credentials.

Step 2 - Confirm the data is flowing

Once connected, PDQ's profit metrics (e.g. Gross/Direct Profit per Checkout) can use the cost data, and Triple Whale's net-profit view reflects PDQ shipping costs.

This is the accurate-profit companion to PDQ's own profit metrics.

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