The Analytics Dashboard (Optimize → Analytics Dashboard) has five tabs:
All Tests - every test with name, type, status, MAXX hypothesis, linked strategy, winner, impact, and stat-sig; searchable and filterable.
Test Results - deep results for one selected test.
Deep A/B Test Analysis - exploratory slice-and-dice (no significance).
Checkout Performance - funnel and segment analysis.
Shipping Analytics - delivery-time and on-time performance.
The Analytics Dashboard is a labs feature. If it's blank or says "Unable to load," it needs to be enabled for your store - contact support.
**Custom Dashboard. Some accounts also have a Custom Dashboard, where you can upload your order data (e.g. COGS) to power profit reporting like Gross/Direct Profit per Checkout. It's not enabled for every store - if you'd like it, ask your CSM or contact support.

