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Using the Analytics Dashboard

Your A/B test results and checkout, shipping & funnel analytics in one place

The Analytics Dashboard (Optimize → Analytics Dashboard) has five tabs:

  • All Tests - every test with name, type, status, MAXX hypothesis, linked strategy, winner, impact, and stat-sig; searchable and filterable.

  • Test Results - deep results for one selected test.

  • Deep A/B Test Analysis - exploratory slice-and-dice (no significance).

  • Checkout Performance - funnel and segment analysis.

  • Shipping Analytics - delivery-time and on-time performance.

The Analytics Dashboard is a labs feature. If it's blank or says "Unable to load," it needs to be enabled for your store - contact support.
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**Custom Dashboard. Some accounts also have a Custom Dashboard, where you can upload your order data (e.g. COGS) to power profit reporting like Gross/Direct Profit per Checkout. It's not enabled for every store - if you'd like it, ask your CSM or contact support.


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