MAXX is your store's built-in CRO (Conversion Rate Optimization) analyst - an AI assistant that lives inside PDQ and works with your real checkout data. It tells you what's happening in your checkout, explains why, verifies every insight against your data, and turns findings into clear, ready-to-run A/B tests. Think of it as a dedicated analyst that asks for the context it needs, analyses with precision, and hands you a roadmap you can act on immediately - no dashboards to dig through, no SQL, no analyst required.
What MAXX does for you
MAXX moves naturally from a number, to the reason behind it, to a plan - so a single conversation can take you from "what happened?" to "here's the test to run."
Answer any metric question. Direct, exact values for any KPI - ARPC, CVR, AOV, ASR - with the change (delta) versus a comparison period, always in your store's native currency and scoped to the country and segment you care about.
Investigate the "why." Findings across segments, funnels, trends, and anomalies -covering checkout flow, shipping patterns, coupon behaviour, free-shipping-threshold (FST) calibration, delivery-promise feasibility, and related signals. MAXX identifies the root cause and shows the data behind it.
Recommend what to test. A short, prioritized shortlist of strategies matched to the PDQ Strategy Library, each validated against your real data (a clear PASS / WEAK / MISS signal) so you're not guessing.
Build the A/B test plan. Once you pick a strategy, MAXX produces a complete test specification — rationale, hypothesis, control vs. variant setup, targeting rules, success metrics, run requirements, and feasibility checks — plus roadmap guidance on what to try after that.
What every answer includes
Country and segment confirmation - so you always know exactly what population the numbers describe.
A time window and comparison - a sensible default (and any period you specify), with deltas versus the prior period.
The data behind it - MAXX shows its sources and logic, so you can trust and verify every figure.
A next step - most answers end with an action: a test to run, a segment to target, or a configuration to change, often with an estimated revenue impact.
How to get the most from MAXX
Give MAXX the core context up front and it can go straight to a precise answer:
Country you want to analyse
Primary KPI (e.g. ARPC, CVR, ASR)
Segment(s) (first-time vs. returning, mobile vs. desktop, above/below FST, etc.)
Time window (e.g. "this week vs. last," "last 30 days")
If something essential is missing, MAXX will ask before answering rather than guess - so you get an answer you can rely on. (For deeper tips, see How to Best Use MAXX Chat.)
Where you'll use MAXX
MAXX Chat - the in-app chat where you ask questions in plain English (see Getting Started with MAXX Chat).
The Strategy Library - MAXX-matched optimization strategies, ranked by estimated impact for your store.
MAXX Digest - scheduled insights delivered to your inbox on a daily or weekly cadence.
Good to know
MAXX Chat is included with PDQ. Some advanced capabilities - scheduled Digests and chart/CSV tools - may need to be enabled for your store; ask your CSM if you don't see them. Every insight is grounded in your live PDQ and Shopify checkout data, and for high-stakes decisions you can always ask MAXX to show its methodology ("How did you calculate that?") and validate with your team.
The bottom line: MAXX gives you exact answers, grounded in your own data, and a reliable A/B-testing roadmap - so you can make confident CRO decisions without the manual analysis.