The Deep A/B Test Analysis tab lets you drill into a test by dimension and filters - Variant, Min/Max Cart Value, Customer Type, Has Coupon Code, Is Subscription, Final vs Initial Cart Value, Shipping Method, Delivery Country, Checkout Step, date range, customer tags, and more - with primary/secondary dimension selectors and a KPI selector.
It's built for exploration - performance comparison, trends over time, and raw data -to find where a difference is coming from.
⚠️ This tab does not show statistical significance, and it trims outliers differently from Test Results (on final order subtotal). For authoritative results and significance, use Test Results.
