The Checkout Performance tab breaks down checkout behavior. Controls: date range, Customer Type, Delivery Country, Shipping Method, Dimension (e.g. First vs Returning), KPI (e.g. Checkout Conversion), min % of total checkouts, cart-value min/max, Abandon Step, and items-in-cart range.
It surfaces:
Overall - checkout conversion, revenue per checkout, and conversion over time.
Segment analysis - performance comparison, checkout distribution, and over-time by your chosen dimension.
Cart-value analysis - conversion and average value by $ bucket (configurable bucket size).
Export Raw AB Test data.
